What Is Franchising?

Franchising is one of many business methods and or models a company or business may use in capturing market share.

The others are company owned units or a combination of company owned and franchised units.

Franchising is a business model and or system for obtaining and retaining customers under a branded name and or mark.

Franchising generally, is a proven marketing / advertising system for creating an image in the minds of current and future customers.

It is a method for distributing products and services that satisfy customer needs.